Fast Track presents a new AI-driven Player Churn Prediction Model
Wednesday 02 de July 2025 / 12:00
2 minutos de lectura
(Malta).-Fast Track has announced the release of a new AI-driven Player Churn Prediction Model, now available to all partners within its CRM platform.
Built on Fast Track’s proprietary machine learning platform, FTML, the model uses seven sub-models to analyse player behaviour and make accurate predictions tailored to each operator’s player base. The system continuously trains itself on live data, ensuring predictions remain relevant and effective over time.
The model enables operators to identify players at risk of churning as early as the first day of inactivity, supporting more proactive and efficient retention strategies.
The Churn Model is already in use by several Fast Track partners and is fully integrated into the platform’s core workflows. Once activated, operators receive clear, actionable insights into which players are likely to churn, along with data-informed recommendations on timing and incentive levels for re-engagement.
“Churn is one of the most impactful use cases for AI in player engagement,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “With this model, operators can focus their efforts where it matters most; targeting players who are truly at risk with the right offer at the right time. It’s a smarter, more cost-effective approach to retention.”
The Churn Model addresses a common challenge in the industry - overuse of reactivation bonuses - by helping teams deliver more relevant and timely incentives based on predictive insights, not guesswork.
To support the launch, Fast Track will host a live webinar on Thursday, 10 July 2025 at 16:00 CEST, offering a walkthrough of the new Churn Model and its practical applications.
Categoría:Gaming
Tags: Fast Track,
País: Malta
Región: EMEA
Event
Peru Gaming Show 2025
18 de June 2025
"PGS 2025 is a must for players in the igaming world", Diego Verano, EEZE
(Lima, SoloAzar Exclusive).- During his first participation in the 2025 edition of the Peru Gaming Show, Diego Verano, Director of Business Development LatAm at EEZE, talked to SoloAzar about his experience at the event, his interest in the LatAm market and his vision on the evolution of the sector in the region.
Thursday 03 Jul 2025 / 12:00
Eduardo Aching from Konami Gaming, Inc: "Events like PGS provide a great opportunity to build strong bonds in the industry"
(Lima, SoloAzar Exclusive).- In an extense interview, Eduardo Aching, Vice President of International Gaming Operations at Konami Gaming, Inc., shares insights into the company’s strategic presence at Peru Gaming Show 2025, highlighting their latest gaming technologies and regional market vision.
Thursday 03 Jul 2025 / 12:00
PGS 2025 exceeds all expectations with record attendance and strong support from public and exhibitors
(Lima, SoloAzar Exclusive).- The latest edition of Peru Gaming Show established itself as a key event in the Latin American gaming industry, with more than 5,000 daily attendees from 40 countries and a vibrant exhibition hall. Strategic conferences and high-level networking rounded out this historic edition. SoloAzar shares all the details in this interview with Joe López, CEO of AMG, the event organizer.
Wednesday 02 Jul 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.